Reimagining the Use of Materials for Bags

The GFA Designer Challenge with Hillary Taymour, Designer, Collina Strada and CIRCULOSE®, Renewcell.

Hillary Taymour

The Collaboration

Hillary Taymour, Designer, Collina Strada and CIRCULOSE®, Renewcell formed a collaboration part of the GFA Designer Challenge.

CIRCULOSE®, of the award-winning textile recycling company, Renewcell, offers a new material made by recycling cotton from worn-out clothes and production waste. With at least two-thirds of a brand’s environmental footprint attributed to its choice of raw materials, fabrics such as CIRCULOSE® offer an alternative to high-impact virgin fossil-fuel-based materials. The material was produced by the fabric mill Beste.

The product and video

The video “Reimagining the Use of Materials for Bags” follows Hillary Taymour in New York as she tackles the challenge surrounding materials, bringing in solution-led insights from the CIRCULOSE® team in Sundsvall, Sweden. Taymour uses the innovative material to reimagine a handbag with vibrant prints and colours that would not have been achievable with leather.

The GFA Designer Challenge with Collina Strada will be showcased at the leading forum of sustainability in fashion, Global Fashion Summit: Copenhagen Edition on 27-28 June in an interactive showcase.

Discover other Designers taking on the GFA Designer Challenge

First launched in 2020, GFA Designer Challenge is an initiative following exceptional Creative Directors and their sustainable design processes from original idea to final product: matching style and ingenuity with supercharged tech solutions.

GFA Academy invites brands and their Creative Directors to challenge the status quo and work in collaboration with a sustainable solution provider as part of the GFA Designer Challenge.

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    Reimagining the Use of Materials for Bags

    Hillary Taymour, Creative Director of Collina Strada created an alliance with CIRCULOSE® of the award-winning textile recycling company, Renewcell, which offers a new material made by recycling cotton from worn-out clothes and production waste.

    Sweep the Factory Floor

    Heiko Desens, Global Creative Director of PUMA, partnered with Nicole McLaughlin, to creatively find solutions to the challenge of reducing waste from the supply chain through upcycling material cut-offs

Discover more challenges

    Upcycling Discarded Items into Furniture?

    Julius Juul, Creative Director and Co-founder of Heliot Emil, partnered with Upcycle Labs to explore creative solutions for addressing the challenge posed by waste generated from end-of-use garments.

    Sweep the Factory Floor

    Heiko Desens, Global Creative Director of PUMA, partnered with Nicole McLaughlin, to creatively find solutions to the challenge of reducing waste from the supply chain through upcycling material cut-offs

    PRODUCING WITH RESPONSIBLE FIBERS?

    HOW TO PRODUCE WITH RESPONSIBLE FIBERS?