Reimagining the Use of Materials for Bags
The GFA Designer Challenge with Hillary Taymour, Designer, Collina Strada and CIRCULOSE®, Renewcell.
Hillary Taymour, Designer, Collina Strada and CIRCULOSE®, Renewcell formed a collaboration part of the GFA Designer Challenge.
CIRCULOSE®, of the award-winning textile recycling company, Renewcell, offers a new material made by recycling cotton from worn-out clothes and production waste. With at least two-thirds of a brand’s environmental footprint attributed to its choice of raw materials, fabrics such as CIRCULOSE® offer an alternative to high-impact virgin fossil-fuel-based materials. The material was produced by the fabric mill Beste.
The video “Reimagining the Use of Materials for Bags” follows Hillary Taymour in New York as she tackles the challenge surrounding materials, bringing in solution-led insights from the CIRCULOSE® team in Sundsvall, Sweden. Taymour uses the innovative material to reimagine a handbag with vibrant prints and colours that would not have been achievable with leather.
The GFA Designer Challenge with Collina Strada will be showcased at the leading forum of sustainability in fashion, Global Fashion Summit: Copenhagen Edition on 27-28 June in an interactive showcase.
First launched in 2020, GFA Designer Challenge is an initiative following exceptional Creative Directors and their sustainable design processes from original idea to final product: matching style and ingenuity with supercharged tech solutions.
GFA Academy invites brands and their Creative Directors to challenge the status quo and work in collaboration with a sustainable solution provider as part of the GFA Designer Challenge.